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Thread: We get it, Honda gets it, but journalists don't.

  1. #11
    Senior Member Mike Cash's Avatar
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    We get it, Honda gets it, but journalists don't.

    The journalist is a consummate jingoistic a$$ and has managed to fulfill abroad the "Ugly American" stereotype while seated in the comfort of his own home.

    Waxing nostalgic over a $50,000 bike?!?!?

    Apparently he fails to realize that a "cult bike" is one that really really really really appealed very strongly to a small handful of people, but not to enough to justify continued use of limited production facilities when they could be used to turn out better selling and more profitable models instead.

    He also doesn't seem to realize Honda is a corporation, operated by people with a fiduciary responsibility to the stock holders. If there is more profit to be made by catering to an area which is coming into money and buying more bikes than the we're-the-center-of-the-universe American market, then it is the inescapable DUTY of company directors to actively pursue opportunities in that area.

    Honda exists to serve the best interests of Honda stockholders, not some pissy-whiny motorcycle journalist who thinks they ought to operate at a loss to create machines he lusts after but doesn't actually buy anyway.

    Get over yourself, North America; you're not the world's most important motorcycle market anymore.
    Last edited by Mike Cash; 12th July 2014 at 17:39.

  2. #12
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    Having just come back from Brazil and seeing more motorcycles every day than I do in a month here in the USA that is a wise observation. As is of course the focus of the BOD. most writers fail to understand that the point of any corporation is to make money. As a shareholder I'm glad writers are never in charge of anything.


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  3. #13
    Senior Member lipsee's Avatar
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    Honestly I could not give a dam!!! I bought the bike I wanted,Honda obversely thought they could make money on this design so they went ahead and produced it and sold a zillions. The sports bikes are not selling ,so why would Honda spend and lose money on bikes that are not selling..They are a Multi National money grabbing corporation,not (as the artical suggests they should be) a upholder to old /new sportbikes that no one wants...Seems to me a quick way to go "Bellyup". That reporter like many others ,needs to fill column inches so writes crap....

  4. #14
    Senior Member Bug Dr.'s Avatar
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    Quote Originally Posted by lipsee View Post
    Honestly I could not give a dam!!! I bought the bike I wanted,Honda obversely thought they could make money on this design so they went ahead and produced it and sold a zillions. The sports bikes are not selling ,so why would Honda spend and lose money on bikes that are not selling..They are a Multi National money grabbing corporation,not (as the artical suggests they should be) a upholder to old /new sportbikes that no one wants...Seems to me a quick way to go "Bellyup". That reporter like many others ,needs to fill column inches so writes crap....
    Ever heard of the Rune or the DN-01? My guess is that the NM4, Fury and the new Valk will be added to the list. Let's face it, Honda's leading market is scooters of 150 cc and under. That's the only bike they sell "zillions" of around the world. I really don't think Ma Honda cares about the North American market at all and that's probably a sound business decision on their part.

    I'm not a shareholder but have considered shorting through puts numerous times.
    Mike

  5. #15
    Senior Member We get it, Honda gets it, but journalists don't. ld_rider's Avatar
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    Quote Originally Posted by Mike Cash View Post
    Get over yourself, North America; you're not the world's most important motorcycle market anymore.
    That pretty much sums it up :-)
    Aaron Frank in the same exact issue (but a different column) also wrote this about the amazing NM4:

    Two-wheeled disruptive technology specifically intended to attract and appeal to non-motorcyclists and other consumers not strangled by the dogma of tradition

    resist the urge to dismiss the NM4 as irrelevant because it is irrelevant to your needs

    there is an entire world of potential two-wheeled customers out there, specifically in Asia, where two-thirds of the world's population resides

    for Honda, the future is now

    The fact is that Honda sells more motorcycles in a week (200,000+) than BMW does in two years. Honda sells more $$ worth of motorcycles in a year than any three or four motorcycle companies combined do. I have to giggle a bit when 50 or 60 year old Americans complain that Honda doesn't know what they are doing because they haven't introduced a new touring or sport touring bike that one-tenth of one percent of the motorcycle market can afford. ;-)
    Last edited by ld_rider; 12th July 2014 at 19:25.
    Rob in New England
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  6. #16
    Senior Member lipsee's Avatar
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    Quote Originally Posted by Bug Dr. View Post
    Ever heard of the Rune or the DN-01? My guess is that the NM4, Fury and the new Valk will be added to the list. Let's face it, Honda's leading market is scooters of 150 cc and under. That's the only bike they sell "zillions" of around the world. I really don't think Ma Honda cares about the North American market at all and that's probably a sound business decision on their part.

    I'm not a shareholder but have considered shorting through puts numerous times.
    Mike
    Hey Mr Bug,,Honda like every successful corporation,cares about only one thing,,the bottom line!!! Same as us,the consumers,we want the best quality for the best price.If it sells or has potential to sell ( in Honda,s eyes ) they will make it... Regarding the US market I have no idea why they do not sell all models there,must be some obscurer marketing ploy..

  7. #17
    Member Miweber929's Avatar
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    Honda first and foremost is a business and needs to sell motorcycles to stay in the black. Current motorcycles are not selling like they used to and Honda (boldly) is trying to find a way to sell you a bike by trying new and interesting models to non-bikes and those who have been holding onto their 5+ year old bike and not upgrading.

    Like it it not Aaron has a point: the same company that for YEARS was the leader in performance and racing has completely given both of these areas up and are looking at a more docile offerings. How this can hurt is racing and technology advances on the cutting edge trickle down into everyday designs and can help products all the way around the line up. Like the CRF250L or CBR250? If it wasn't for the CRF450R 'crosser that bike wouldn't exist. I have a long relationship with buying Hondas and have owned everything from CBR1000RR's to VFR's, Z50's to XR's and everything in between, and like all sorts different engines including the NC. It's different bike for different purposes, and we need machinery to drool over and lust after or things get boring.

    Don't take offense to what was written exactly but instead look at the feeling he was trying to get across. If you're a long time reader and have met Aaron (which I have) you'd know he has an appreciation for all thing motorcycle and was trying to send a shot to Honda to step up their performance game and stop simply throwing darts to see what sticks. It's time, their current line up is almost 10 years old; let's go back to the "old" Honda days for a while.

    Mike

  8. #18
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    That is one of the most retarded periodicals I've read from a journalist in a long time. The proof is in the results, and the fact is that Honda has broken numerous sales records with the NC series since it was introduced proves they are building bikes for real people. I'm proud of the fact that Honda built a bike for real human beings in the bike market and not journalists. The NC and smaller 500X are in high demand at my dealer and they sell as soon as they come in. Are there obscure places in the world that the bike hasn't been well received? Yes, but on a whole the platform could not have been more successful and the sales figures prove it. And it is true that North America (the U.S. in particular) has a low priority worldwide. I asked a dealer candidly why we are not getting the 750 and why they chose to use the 700 in the new NM4 and was told it had to do with tariffs and gross profit margins. Has nothing to do with emissions or ridiculous leftover parts theories. When compared to what the bikes are selling for globally, the NC in the U.S. is substantially cheaper. Our market demanded the manual version was as inexpensive as possible, therefore we didn't get anti-lock brakes like the manual versions everywhere else. Without speaking with Honda directly who knows if it's true, but it's the only explanation that makes the most sense to me and I'm inclined to believe it. Honda has recharged the bike market by designing bikes for real people and will continue to do so for one reason: they sell because people have been waiting for them, both new and experienced riders.

  9. #19
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    I expect that Honda powersports is suffering from a similar malady as Honda Automobiles in North America: Their average customer age is _surprisingly_ high. Apparently, corporate is on a big 'thing' right now (on the car side) to try to get some younger buyers. Young buyers (first-time buyers, perhaps?) can't afford the kind of things that writer was lamenting.

    Mike, I appreciate you bringing the 'bash-(north)-America' perspective in. It takes rather a simpleton to think that the people on this continent generally, hold the same opinion as a single magazine writer. I don't believe that you are such a simpleton, but my experience is that they're all over the place, and I expect you're surrounded by that perspective.

    Now, overall, I'm quite dissatisfied with Honda North America in general. Their products, mostly, are not particularly compelling (talking more of cars here), not always assembled very well, and fiduciary responsibility be darned, Honda Japan has a strong idea of what people _should_ want, and that's all they want to produce or sell. North America remains a GIGANTIC market, and they have manufacturing plants on this continent _specifically_ for this continent, yet they insist on trying to get everything based on the Fit, which we really don't want that many of.

    So, there's certainly truth to the notion that corporate leadership decides what the company is going to produce, and it's not always what the market wants.

  10. #20
    Senior Member vodapas's Avatar
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    Have to agree with you there MZ5. I think Honda Auto is the far greater travesty than Honda Moto. They seem to have lost their spirit and soul. Even with their main competitor bringing out the Toyabaru twins and showing that there's a market for low dollar fun cars Honda continues to sit back on their thumbs. Sorry the Civic Si and Accord Sport aren't doing it. That's why when it comes to cars I'm a Mazda guy. Ok, car talk thread jack over.

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